PDC4S:\2018\Internet Marketing Fundamentals Training $1997\6. PPC Fundamentals | ||
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 1. Introduction to Paid Search Marketing | ||
| 2. The Buying Cycle | ||
| 3. The PPC Auction | ||
| 4. PPC Targeting Opportunities | ||
| 5. Keyword Research | ||
| 6. Ad Copywriting | ||
| 7. Paid Search Measurement | ||
 about.txt | ||