PDC4S:\2018-2\Strategyzer - Mastering Business Models\6 Validation
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1.1 Why Business Models Fail
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1.2 Have You ever Observed Business Model Failure
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1.3 How Testing Your Business Models and Value Propositions Can Help You Avoid Failure
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1.4 Introduction to Customer Development
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2.1 How Could You Test Customer Interest If You Were to Build an iPad App
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2.2 How We Tested the Interest in Our iPad App Before Spending Money
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2.3 The Difference Between Interviews, Observations, and Real Tests
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2.4 Three Category of Tests
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3.1 Increase Validation Spending with Confidence & Certainty
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3.2 Why Cycle Times Matter
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3.3 Bringing It All Together At the Business Model Competition
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