PDC4S:\2018-2\Introduction to Marketing; Wharton Coursera

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NameSizeDate Modified
Lecture Notes11/4/2019 7:10 AM
100 - 1 - (1-a) Marketing 101_ Building Strong Brands Part I (15_10).mp437,337 KB11/12/2014 2:35 PM
100 - 2 - (1-b) Marketing 101_ Building Strong Brands Part II (4_10).mp410,977 KB11/12/2014 2:34 PM
100 - 3 - (2-a) Strategic Marketing (11_39).mp423,601 KB11/12/2014 2:35 PM
100 - 4 - (2-b) [OPTIONAL] Strategic Marketing Flip Chart (11_05).mp424,803 KB11/12/2014 2:36 PM
100 - 6 - (3) Segmentation and Targeting (12_45).mp420,344 KB11/12/2014 2:34 PM
100 - 7 - (4) Brand Positioning (12_48).mp418,985 KB11/12/2014 2:34 PM
100 - 8 - (5) Brand Mantra_ The Elevator Speech (9_41).mp417,279 KB11/12/2014 2:36 PM
100 - 9 - (6) Experiential Branding (13_24).mp436,145 KB11/12/2014 2:36 PM
1000 - 1 - Intro - David Bell (4_32).mp415,673 KB11/12/2014 2:35 PM
1000 - 10 - Part 9 (2_51).mp49,927 KB11/12/2014 2:36 PM
1000 - 11 - Part 10 (1_55).mp46,511 KB11/12/2014 2:35 PM
1000 - 12 - Part 11 (4_35).mp416,524 KB11/12/2014 2:36 PM
1000 - 13 - Part 12 (4_04).mp417,908 KB11/12/2014 2:35 PM
1000 - 14 - Part 13 (4_49).mp419,781 KB11/12/2014 2:35 PM
1000 - 2 - Part 1 (4_28).mp415,575 KB11/12/2014 2:31 PM
1000 - 3 - Part 2 (2_23).mp47,775 KB11/12/2014 2:35 PM
1000 - 4 - Part 3 (1_02).mp43,387 KB11/12/2014 2:36 PM
1000 - 5 - Part 4 (2_27).mp48,186 KB11/12/2014 2:35 PM
1000 - 6 - Part 5 (6_06).mp420,898 KB11/12/2014 2:36 PM
1000 - 7 - Part 6 (3_19).mp412,960 KB11/12/2014 2:34 PM
1000 - 8 - Part 7 (1_13).mp44,231 KB11/12/2014 2:35 PM
1000 - 9 - Part 8 (1_28).mp45,025 KB11/12/2014 2:30 PM
200 - 1 - (1) Shopper Marketing (4_22).mp48,761 KB11/12/2014 2:34 PM
200 - 2 - (2) Shopping Process (5_27).mp423,290 KB11/12/2014 2:35 PM
200 - 3 - (3) Information Search Stage (9_39).mp435,485 KB11/12/2014 2:36 PM
200 - 4 - (4) Choice Overload (8_12).mp420,997 KB11/12/2014 2:35 PM
200 - 5 - (5) Purchase Stage (8_15).mp434,320 KB11/12/2014 2:36 PM
200 - 6 - (6) Post-Purchase (11_23).mp425,783 KB11/12/2014 2:35 PM
300 - 1 - (1) Brand Messaging & Communication (12_08).mp429,628 KB11/12/2014 2:35 PM
300 - 2 - (2) Brand Elements_ Choosing a Brand Name (19_57).mp425,687 KB11/12/2014 2:35 PM
300 - 3 - (3) Brand Elements_ Color & Taglines (11_41).mp427,578 KB11/12/2014 2:34 PM
300 - 4 - (4) Brand Elements_ Packaging (10_09).mp431,106 KB11/12/2014 2:36 PM
300 - 5 - (5) Brand Elements_ Persuasion (13_59).mp432,557 KB11/12/2014 2:35 PM
300 - 6 - (6) Repositioning a Brand (18_58).mp448,495 KB11/12/2014 2:35 PM
400 - 1 - (1) From Product-Centric to Customer-Centric Management (15_25).mp435,832 KB11/12/2014 2:32 PM
400 - 2 - (2) Cracks in the Product-Centric Approach (9_49).mp419,985 KB11/12/2014 2:31 PM
400 - 3 - 3) Data-Driven Business Models (4_26).mp417,448 KB11/12/2014 2:35 PM
400 - 4 - (4) Three Cheers for Direct Marketing (3_51).mp415,904 KB11/12/2014 2:36 PM
400 - 5 - (5) Which Firms Are Customer Centric_ (12_11).mp428,859 KB11/12/2014 2:35 PM
500 - 1 - (1) What is Customer Centricity_ (11_28).mp449,073 KB11/12/2014 2:35 PM
500 - 2 - (2) Living in a Customer-Centric World (14_48).mp466,175 KB11/12/2014 2:36 PM
500 - 3 - (3) More Reflections on Customer Centricity (3_21).mp418,127 KB11/12/2014 2:36 PM
500 - 4 - (4) Questions on Customer Centricity (6_00).mp426,617 KB11/12/2014 2:36 PM
600 - 1 - (1) How Can Customer Centricity Be Profitable_ (19_02).mp455,141 KB11/12/2014 2:36 PM
600 - 2 - (2) Customer Retention (18_24).mp451,352 KB11/12/2014 2:36 PM
600 - 3 - (3) Customer Development (3_07).mp48,984 KB11/12/2014 2:27 PM
600 - 4 - (4) Custer Development Part II (14_02).mp440,545 KB11/12/2014 2:33 PM
600 - 5 - (5) Wrap-Up (12_25) .mp437,880 KB11/12/2014 2:36 PM
600 - 7 - (6) Conclusion (8_27).mp439,085 KB11/12/2014 2:33 PM
700 - 1 - (1) Introduction and Execution (2_09).mp414,188 KB11/12/2014 2:35 PM
700 - 10 - (10) Preference Isolation (14_36).mp444,063 KB11/12/2014 2:35 PM
700 - 2 - (2) Go To Market Strategies_ Introduction (14_07) .mp438,109 KB11/12/2014 2:27 PM
700 - 3 - (3) Friction (4_39).mp421,057 KB11/12/2014 2:36 PM
700 - 4 - (4) Goods and Information (2_39).mp49,899 KB11/12/2014 2:34 PM
700 - 5 - (5) Academic Research (3_28).mp412,632 KB11/12/2014 2:35 PM
700 - 6 - (6) Online_Offline Competition (4_51).mp424,768 KB11/12/2014 2:36 PM
700 - 7 - (7) The Long Tail Part 1 (10_58).mp430,604 KB11/12/2014 2:35 PM
700 - 8 - (8) The Long Tail Part 2 (9_55).mp428,291 KB11/12/2014 2:35 PM
700 - 9 - (9) How Internet Retailing Startups Grow (12_23).mp457,837 KB11/12/2014 2:36 PM
800 - 1 - (1) Brands and Digital Marketing (14_01).mp416,287 KB11/12/2014 2:36 PM
800 - 2 - (2) Customers and Digital Marketing (9_49).mp412,933 KB11/12/2014 2:35 PM
800 - 3 - (3) Reputation and Reviews (14_38).mp418,115 KB11/12/2014 2:36 PM
800 - 4 - (4) Product Life Cycle (3_29).mp44,551 KB11/12/2014 2:35 PM
800 - 5 - (5) Influence and How Information Spreads (11_02).mp414,830 KB11/12/2014 2:36 PM
800 - 6 - (6) Elements of Neighborhoods and Examples (13_47).mp416,977 KB11/12/2014 2:35 PM
800 - 7 - (7) More Examples of Influence (8_42).mp48,726 KB11/12/2014 2:36 PM
800 - 8 - (8) More Examples of Influence - Part 2 (12_34).mp417,663 KB11/12/2014 2:35 PM
900 - 1 - (1) Pricing Strategies 1_ Introduction (11_14).mp413,046 KB11/12/2014 2:36 PM
900 - 2 - (2) Pricing Strategies 2_ Customer Factors (12_29).mp417,128 KB11/12/2014 2:34 PM
900 - 3 - (3) Pricing Strategies 3_ Psychological Factors (9_47).mp414,980 KB11/12/2014 2:36 PM
900 - 4 - (4) Distribution Strategies 1_ Introduction (13_38).mp416,521 KB11/12/2014 2:36 PM
900 - 5 - (5) Distribution Strategies 2_ Channel Design (13_39).mp414,672 KB11/12/2014 2:35 PM
900 - 6 - (6) Horizontal Conflict (12_46).mp417,506 KB11/12/2014 2:35 PM
900 - 7 - (7) The 7Ms (9_08).mp410,776 KB11/12/2014 2:36 PM
900 - 8 - (8) The Mission and Message (Rational Appeals) (13_55).mp419,756 KB11/12/2014 2:36 PM
900 - 9 - (9) The Mission and Message (Emotional Appeals) (10_03).mp413,274 KB11/12/2014 2:35 PM