PDC4S:\2018-2\ConvXL - Product Messaging And Sales Page Copywriting\01. Momoko's Live Class Prerequisite Lessons | ||
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 01. Dispelling Toxic Copywriting Myths | ||
| 02. How Many Conversion Goals Should Your Page Have | ||
| 03. Applying the Conversion Formula to Copy | ||
| 04. What is Customer “Motivation”, Really | ||
| 05. What Makes for a Great Value Proposition | ||
| 06. The Customer Awareness Spectrum | ||
| 07. Embracing a Copy-First Approach | ||
| 08. The Importance of a PersuasiveNarrative Flow | ||
| 09. “Punch-Up” Tricks to Improve Your Copy | ||
| 10. Anatomy of an Irresistible Call-to-Action | ||