PDC4S:\2015\lynda.com - Google Adwords Training 2014\GAW
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00 Introduction
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01 Getting to Know AdWords
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02 Getting Started
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03 Navigating the AdWords Interface
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04 Starting Your First Campaign
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05 Customizing Your Campaign Settings
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06 Creating Your First Ad Group
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07 Optimizing Your Ads
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08 Researching Keywords
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09 Understanding the Auction and Quality Score
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10 Using the Google Display Network
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11 Tracking Ad Performance
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12 Understanding Landing Pages
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13 Optimizing for Traffic
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14 Optimizing for Conversions
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15 Working Offline with AdWords Editor
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16 Troubleshooting
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17 Conclusion
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